Trend of Small Sachet Packaging Rises in Indonesia's Traditional Snack Market, Driven by Preference for Affordable Prices and Practical Consumption

Small sachet packaging is widely adopted for various traditional snacks such as keripik, kue kering, and jajanan pasar sold at stalls, traditional markets, as well as areas around schools and offices. The compact size makes products easier to carry, suitable for one-time consumption, and in line with the purchasing power of daily consumers. This format also makes it easier for retail merchants to manage stock and display products on limited shelves.

In terms of material selection, business operators generally consider airtightness, oil resistance, and the ability to maintain the texture and aroma of snacks. Laminated materials are often chosen for oilier or crispier products, while thinner materials can be used to cut costs for products with short distribution cycles. Size specifications are usually adjusted to single-serving portions to avoid waste for buyers.

From a cost perspective, smaller packaging sizes can reduce per-unit packaging costs, although total production costs need to be calculated based on order quantity and the type of material selected. Business operators are advised to compare standard material options and custom options before finalizing specifications. Production and delivery lead time are also important considerations, especially to meet seasonal demand or peak sales periods.

To maintain competitiveness, many manufacturers have started adjusting sachet designs to match the identity of traditional products without compromising protective functions. Early collaboration with packaging suppliers can help balance functional needs, budget, and distribution schedules. With proper planning, the small sachet format can be a sustainable packaging solution to reach a wider range of consumers in the traditional market.